BÄCKEREI HÖLLER

Apotheca Elixir is a nature-inspired, craft mule beverage brought to life through layered and textured packaging design. Drawing from botanical aesthetics and apothecary traditions, the visual identity blends organic illustrations with modern elegance to create a distinctive look across cans, bottles, and a custom six-pack carrier. Each element was carefully crafted to evoke a sense of natural refinement, with earthy tones, hand-drawn details, and thoughtful typography that captures the essence of a refreshing, artisanal drink. The cohesive packaging system celebrates the fusion of old-world charm and contemporary flavor.