LISBON CITY

Inspired by the visual rhythm of Lisbon’s architecture and the intricate beauty of traditional tile work, this rebranding concept uses fine line work to reflect both historic elegance and modern structure. The color palette—rooted in the city’s signature rusty pinks and warm yellows, complemented by deep blue tones from the surrounding Tagus River—pays tribute to painted facades, terracotta rooftops, and the natural elements that define Lisbon’s charm. This project included a full identity system featuring a logo, icons, environmental signage, and merchandise, all designed to capture the soul of the city while offering a fresh and cohesive visual experience for locals and visitors alike.